- more brand awareness through a national campaign



Nationale Kampagne

The task is the No. 1 online ordering platform for food in Switzerland. With more than 1,700 restaurants in Switzerland, the platform is the market leader. It was founded almost 15 years ago and is now part of the international delivery service Just Eat. The company wanted to raise its profile and create a clearer perception of the relevant target group.

The challenge

In addition, the downloads of the ordering app and the order volume were to be increased while at the same time reducing the CAC (customer acquisition cost).

The solution

For the Swiss TV sponsorship "The Bachelor”, several banner formats were placed on the attention-grabbing website of the channel 3+. However, the centerpiece of the campaign was the nationwide TV and YouTube spot "Kinderleicht" (Easy Kids), in which a daughter gives her father lessons in smart food ordering. With massive digital media pressure, the spot made the two of them overnight likable role models for young, modern families who move with the times. In addition to running Google Ads and creating social media posts, a dedicated landing page was also designed for the campaign. The campaign was also supported by classic measures.

The services

The following services were provided by WPWA Digital:

  • Campaign conception
  • Film production
  • Graphic design of the assets
  • Media placement


The result

Through the gradual implementation of various forms of advertising, a high impact was achieved nationally.

Unterm Strich
+ 34,2 %
more online orders
- 23 %
CPO (cost per order) with stable conversions
What we are proud of
Other cases