EAT.ch is the No. 1 online ordering platform for food in Switzerland. With more than 1,700 restaurants in Switzerland, the platform is the market leader. It was founded almost 15 years ago and is now part of the international delivery service Just Eat. The company wanted to raise its profile and create a clearer perception of the relevant target group.
For the Swiss TV sponsorship "The Bachelor”, several banner formats were placed on the attention-grabbing website of the channel 3+. However, the centerpiece of the campaign was the nationwide TV and YouTube spot "Kinderleicht" (Easy Kids), in which a daughter gives her father lessons in smart food ordering. With massive digital media pressure, the spot made the two of them overnight likable role models for young, modern families who move with the times. In addition to running Google Ads and creating social media posts, a dedicated landing page was also designed for the campaign. The campaign was also supported by classic measures.
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