Lightning-fast website and blog relaunch in HubSpot



Relaunch of website & blog in HubSpot

The task is a software company from Kiel, Germany, that offers geodata management solutions for governments and businesses. The previous website and blog were hosted on a Webflow instance. The new website was created to merge the brands, TrueOcean, and TrueEarth under a single "umbrella."

The challenge

At the same time, was in the process of rebranding. 

Due to the tight timeframe dictated by the announcement of the M&A process, WPWA Digital chose a highly agile project management approach. Corporate design, layout, and content were all revised in parallel. The challenge was to keep track of everything and implement all of these aspects simultaneously.

The solution

WPWA Digital implemented a flexible theme in the HubSpot CMS, which will allow to maintain its own content in the future.

From wireframing to initial layout, adaptation to the new CI, and finally integration of content into HubSpot and go-live including redirect concept from two previous websites, WPWA Digital was there for every step of the way. Multilingualism was taken into account and WPWA Digital responded promptly to changes and adjustments from in close cooperation.

At the same time, onboarding/training began to set up and use HubSpot's marketing automation tools and CRM functionality. 

The services

The following services were provided by WPWA Digital:

  • Setup of the dynamic blog
  • Creation of the responsive website
  • Implementation of multilingualism (language switcher function)
  • Configuration of domains and redirects
  • Technical implementation of the relaunch
  • Consulting for UI/UX optimization and conversion optimization of layouts
  • Onboarding/training for use of the CMS Hub
  • Onboarding/training for use of the Marketing Hub
The result

The relaunch of the website and blog in HubSpot has successfully communicated the merger of TrueOcean and TrueEarth into not only received a modern and appealing online presence, but was also enabled by WPWA Digital to maintain content in the future. In addition, special requests such as a special filtering option in the blog are being programmed on an ongoing basis.

„The timely relaunch of our website and blog has thrilled us. Thanks to WPWA Digital, we can now manage and customize our content in HubSpot's simple drag-and-drop editor. We appreciate the professional and agile approach of the WPWA Digital team and look forward to future projects.“
Natalia Bueno Alonso
Marketing Manager at
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