das boep is a natural cosmetic skincare range for babies and toddlers. The excellent skin compatibility, in combination with a pleasant fragrance, without the addition of synthetic ingredients, sets boep apart from competing products. WPWA Digital is helping to raise awareness of the brand with various measures. One of them is a large-scale online campaign.
To further increase brand awareness, a campaign via web banners was initially designed and implemented. The documentation via Google Adwords made an exact analysis of the advertising success possible. Subsequently, several Google ads were placed, which, in addition to text ads in Google Search, also included product ads via Google Shopping. The best possible results were achieved through various tracking channels and continuous optimization of the ads and the shop.
Finally, a series of commercials were developed and distributed via YouTube. The commercials spotlighted the brand's high quality making the exclusive gift sets known.
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