Campaign management with HubSpot

Client

Franka Robotics

Project

Lead Gen Campaigns for the Robotics Industry

The task

Franka Robotics is a German robotics company that operates worldwide and specialises in the field of research. To introduce the latest robot and upgrade existing customers, an advertising campaign with a subsequent lead funnel was needed.

The challenge

Franka Robotics' target group first had to be defined before targeted campaigns could be played out. In addition, the campaign had to be set up quickly.

The solution

Leads were directed to landing pages created in HubSpot with the help of LinkedIn and Google Ads. The setup in HubSpot - in contrast to a setup in the website's overarching CMS system - led to a quick realisation of the pages, as HubSpot works with a modular construction kit system, allowing templates and modules to be reused for further pages. The leads were converted into contacts using HubSpot Lead Forms. After submitting the form, the contact received a series of three marketing emails (welcome route). These emails introduced the new robots, explained the benefits and also introduced Franka Robotics as a trustworthy business partner. This funnel was used to prepare and qualify the leads so that the sales team could close the deal more quickly.

The services

The following services were provided by WPWA Digital:

Campaign planning
HubSpot Consulting
HubSpot implementation (campaigns, marketing emails, workflows, reporting, ads, web design and web development)
Campaign setup LinkedIn and Google Ads
Creation of creative graphics for landing pages and emails

The result

A campaign for each new Franka Robotics robot, which can be quickly and easily recycled by making slight adjustments as soon as the next robot receives an upgrade.

What we are proud of