United Robotics Group
Konzeption und Umsetzung digitaler Leaderfassung auf Messen und Events
WPWA Digital conceives the digital process of lead capture, designs, and configures an app with all the necessary functions in the company branding with the help of SnapADDY, which is downloaded by the United Robotics Group's trade fair stand supervisors. The contact details of a new prospective customer are now automatically recorded - utilizing a built-in business card scanner, a search of the LinkedIn profile, or manually input. Predefined forms can also be used to record interests and other information. A DSGVO / GDPR (General Data Protection Regulation)-compliant newsletter subscription on-site is also possible.
The collected data automatically synchronizes with the CRM system of the United Robotics Group. Thus, the app solution offers consistent long-term data and immense time savings. With the marketing automation in HubSpot set up by WPWA.digital, the trade fair and event leads are further qualified and integrated into nurturing processes.
ZAR – Zentrum für ambulante Rehabilitation