Paid marketing channels include social advertising, search engine advertising (SEA), and display ads.
Advantages:
- Easy to control
- Exact overview of costs
- Measurable by ROI
- Retargeting
A digital advertising campaign combines various digital marketing channels in a finely tuned way. In addition to search engine advertising (SEA), which includes, for example, social advertising, such as ads in social media such as Facebook, Instagram, or TikTok. Lookalike ads select your target groups particularly well there. Native advertising, i.e., special publications on websites or blogs, as well as unique landing pages of the company's website, for example.
Paid marketing channels include social advertising, search engine advertising (SEA), and display ads.
Advantages:
Own marketing channels like website, social network accounts, and email newsletter.
Advantages:
Content distributed by users, usually from paid media and owned media, for example customer feedback, reviews, and social advertising.
Advantages:
„Today, it's not about getting reach - it's about creating targeted and relevant reach. Because only this increases the conversion rate and converts traffic into new customers or orders.“