das boep: more brand awareness through digital campaigns

Client

das boep

Project

Digital Campaigns

The task

das boep is a natural cosmetic skincare range for babies and toddlers. The excellent skin compatibility, in combination with a pleasant fragrance, without the addition of synthetic ingredients, sets boep apart from competing products. WPWA Digital is helping to raise awareness of the brand with various measures. One of them is a large-scale online campaign.

The challenge

the boep wants more brand awareness and to make individual products known

WPWA.team initially acted as a sales promotion consultant for the young brand. A series of measures were developed to increase brand awareness and to make unique products of the brand known.

das boep - Naturkosmetik wie sie sein soll

The solution

To further increase brand awareness, a campaign via web banners was initially designed and implemented. The documentation via Google Adwords made an exact analysis of the advertising success possible. Subsequently, several Google ads were placed, which, in addition to text ads in Google Search, also included product ads via Google Shopping. The best possible results were achieved through various tracking channels and continuous optimization of the ads and the shop.

Finally, a series of commercials were developed and distributed via YouTube. The commercials spotlighted the brand's high quality making the exclusive gift sets known.

The services

The following services were provided by WPWA Digital: