Here, organic and paid social media can go hand in hand. For example, you can advertise an organic post or directly your entire profile to generate brand awareness. Ads optimized for conversions target the completion of an online purchase, the download of an e-book / white paper, or the ordering of a catalog, are suitable where users leave their contact details in a form. With lead ads, the form can also be integrated directly into the ad. An example of traffic-optimized campaigns is the feed to recruiting pages to advertise vacancies. The content that is promoted is always essential. It must be attractive enough for the user to leave their contact details and pick them up at the appropriate point in the customer journey.
Social ads are also an excellent way to promote SEO-optimized content!