Identification and segmentation of key customers.
Account-Based Marketing – Step by Step
ABM unites marketing and sales to create targeted campaigns for selected target customers. This includes personalized content, individual communication, and customized solutions to achieve maximum impact.
1. Select Target Accounts: Marketing and sales jointly define the customers to focus on.
2. Define Ideal Customers: Identify decision-makers and their roles.
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3. Select Relevant Messages: Tailor information and messages to the needs of the target audience.
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4. Plan Outreach and Interaction: Choose the appropriate channels and digital tools for customer engagement.
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5. Launch Personalized Campaigns: Execute tailored campaigns.
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6. Analyze and Optimize: Monitor and optimize the campaigns based on the results.
Target Customer Analysis
Content Creation
Development of high-quality, relevant content.
Campaign Management
Execution and management of targeted marketing initiatives.
Analysis and Reporting
Evaluation of results and continuous optimization.
Consulting and Coaching
For Marketing and Sales Alignment (Demand Generation Board).
„Many make ABM too complicated - with expensive tools and bloated processes. We help you launch quickly and scale after your first wins.“
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