Social media marketing – meet customers and potential customers on social networks
Many people are active on social networks. So it makes sense to reach your customer target groups on Instagram, Facebook, or TikTok, for example. With social media marketing, you do this strategically and effectively.
For example, through:
- Attractive own posts on company accounts and fan pages.
These can be texts, videos, or images (interesting facts, funny memes, etc.). - Sharing and liking the appropriate posts of others.
- Active communication of comments and ratings
(reputation management).
But how do you find the right target groups that will become customers? And how do you minimize wastage? We at WPWA Digital have the answers. We help you optimize your social media marketing with:
- user-oriented content
- the right timing
- the right platform
- the right target group.
Social Media Marketing vs.
Social Media Advertising
Social media marketing is all about the organic area of your social networks. With social media advertising, you can take off even faster by placing paid advertisements on social channels. The two can go hand in hand, but can also be run independently.
Are you looking for paid advertising on social media to convert more leads or build brand awareness? With social media advertising, you can build reach quickly and reach prospects and customers.
„Unmistakable social media content that fits your brand is like a red thread for your users. They point the way to your products and services.“
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What goals do you achieve with
social media marketing?
With a clever strategy, you can effectively reach your target groups with social media marketing, making your company better known. Your digital company channels, such as the homepage, receive more visitors, and you enter into a dialogue with your target groups. With a well-thought-out plan, you can increase your turnover with these means. It is crucial to monitor the strategy well in the ongoing process and adjust it if necessary. The best way to do this is with the proper digital analysis.
We accompany and advise you on your social marketing measures. In workshops, we work with you to find the right target groups and which platforms they use in the social network. As a sparring partner for your daily activities, we develop content ideas for new customers and prospects.