What is Marketing Automation?
Marketing automation is the software-supported automation of marketing processes. This technology enables you to send relevant information to potential customers step by step, qualify prospective customer addresses and welcome returning website visitors.
An example: Automated workflows ensure that reply emails are sent automatically when an enquiry is made via the company website: 7 days a week around the clock - whenever it makes sense. And the enquiry two days later also reaches the prospective customer automatically.
In this way, you can provide potential customers with relevant information step by step; automatically qualify addresses of interested parties for sales and welcome a returning visitor to your website with new information - in this way, you can better exploit potentials. You do not need additional employees for this.
We at WPWA.digital implement and set up the right system (HubSpot, Salesforce, etc.) for your needs and train you to use the systems effectively. We are a certified partner for the well-known customer relations management system (CRM) HubSpot.
„We accompany you all the way from strategic development to ongoing operation. Depending on your individual requirements, you can call on each of our services individually or as a package.“
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Onboarding and training
When integrating a marketing automation tool, we exploit all possible potential. If you wish, we will set up your account with the desired requirements.
- Setting up a CRM
- Marketing Hub onboarding and Sales Hub onboarding
- Technical assistance with the setup of modules, components, interfaces and integrations