Social selling in B2B business
What is Social Selling? Here, as a B2B measure, you establish a network of relationships with potential customers and decision-makers in social networks. You present yourself and your company as an expert on Xing or LinkedIn, for example, and build trust. Instead of scaring away potential customers with spam, you do the opposite. You interact with your potential customers, respond to requests and questions from interested parties and advise them. This is how B2B becomes peer-to-peer (P2P) communication.
For example, we show you how to:
- Start dialogues with potential customers
- Interact on the appropriate platforms
- Publish your own content that addresses the biggest concerns of your target customer group
- Act appropriately in communities
- Share meaningful content from others
„The placement as an expert in the context of social selling gives you credibility and the trust of the prospects. Which you can't achieve with other advertising measures.“
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Maintain and use contacts
Especially in times of the corona pandemic, when many face-to-face networking events are canceled, social selling is an excellent solution to initiate contacts online. After face-to-face events, connections via social networks help to maintain contact with decision-makers via the Internet. This is how you prepare the sales process.
With workshops and support for your social selling measures, we at WPWA Digital help you find the right ways to win new customers and prospects with social selling. We analyze target groups and their social media use, find the right platforms for your activities and provide content ideas.