What is CRM
(Customer Relationship Management)?
Customer relationship management describes the holistic customer orientation of a company and aims to strengthen the relationship with customers. The core task is to identify the needs of the customers and to offer appropriate solutions.
A CRM system (Customer Relationship Management) enables you to systematically design and improve the relationship with your customers. In doing so, all customer data is collected and managed in a structured way in a software, so that you can better understand what your customers want. You can also provide targeted offers and personalised communication to strengthen the bond with your existing customers and attract new ones.
At WPWA Digital, we work with you to develop customised concepts: Which CRM system is the right one for your digital strategy, which functions and features can be integrated into your existing system and how you can make the best use of your CRM solution or achieve the best possible results with your CRM solution.